Home' InDaily : September 3rd 2010 Contents www.independentweekly.com.au
September 3 - 9, 2010 news
Panda-ing to products
Just when everyone thought the
panda marketing craze in Adelaide
was over, the furry exotic creatures
decide to have a birthday. Female
panda Funi turned one last week
with a relatively small amount of
advertising mania, but Wang Wang's
fifth birthday this week was different.
Wang Wang was presented with a
variety of different presents, but most
notable was a Kodak PlaySport video
camera. It seems unlikely he will
be interested in Kodak's donation,
but it is an interesting way to place
a product in front of a bunch of
Banks that help
The big four banks are in strife for
returning unseemly high profits this
financial year. While they fight off the
poor publicity, Adelaide and Bendigo
Bank is smiling as accolades pour in
for its philanthropic arm, which gave
away its 30 millionth dollar this week.
The lucky recipient of the milestone
donation was the Fulham Gardens
Community Garden Group, which
More than just books
The Salisbury and West Torrens
libraries are a little richer after
receiving recognition this week for
their work as part of the Jim Crawford
Award for Innovation in Libraries.
Both libraries will be given a $7000
prize. Salisbury library was rewarded
for its program which encourages
low-literacy families to have at least
30 books in the home and read to
children three times a week, while
West Torrens library was recognised
for the decision to expand its
horizons and lend anything on which
it could stick a barcode -- its stock
now includes everything from laptops
Sign of the times
University research used to be
conducted on human resourcing
or effective marketing, but now it
is focused on social media. The
University of South Australia and
Fusion are asking organisations how
they integrate the new mediums into
their marketing strategy. What they
will do with this information when
they have it remains a mystery.
Kym Thiel, SA value chain
co-ordinator or Citrus Growers
South Australia, said that in the
past year growers had been paying
between $150 and $450 a megalitre
While Adelaide has experienced
its wettest winter in five years, Mr
Thiel said rainfall had been intermit-
tent in the Riverland and growers
had suffered a tough 12 months.
"It s really the water allocations
that are the issue. The local rainfall
is nice and it s welcome, but it s not
going to grow us fruit."
In addition to the drought, last
November s heatwave resulted in
very large citrus fruit, which is
more difficult to sell. Mr Thiel said
some oranges this season weighed
up to 1kg each. "That fruit has no
value. It s even too big for juicing."
In an export-driven industry, the
high value of the Australian dollar
and increased competition caused
by a late Californian citrus harvest
has added to the problems faced by
Michael Arnold said a big
advantage of selling online was
that Pyap could deal directly with
consumers and keep down costs.
"We got sick of being the last ones
in the line when you are working
through middlemen -- you just get
told what price you will get for your
fruit," he said.
While direct selling means
improved profits, he admits the
family found they had to take on
extra roles, such as transporting
fruit, marketing and customer
relations, as well as maintaining
their website. Two of the brothers
undertook training in website
maintenance and marketing.
"We are all out there in the busi-
ness ... it s run out of the garage
next to the house," Mr Arnold said.
They put out a regular newsletter,
have conducted mailbox drops
in Adelaide, and also set up a
Facebook page which is linked to
the freshcitrusdirect website.
"Most of the feedback is really
positive," Michael said. "It s great
having that direct contact with
customers -- it also helps us decide
what to grow and what to change."
Mr Thiel said at least 1000ha of
citrus orchards had been pulled out
across the state since about 2004.
Many growers have opted to take
the Government s exit package,
accepting payments to quit the
industry and sell their water.
"In the late 90s, early 2000s, there
were about 800 registered citrus
growers and now there s about 500,"
Mr Thiel said.
"About 98 per cent of those are in
He said Pyap Produce s online
venture was a good example of the
positive ways in which SA growers
were dealing with the challenges
and working to increase profit-
"In general, growers are making
a real effort to understand the value
chain and to improve efficiencies.
They are looking at new ways to
market their fruit and trying to get
a better understanding of what the
Seeds of an idea
From Page 11
Ryan Arnold at work on the family property.
"We are all
out there in
... it s run
out of the
next to the
-- Michael Arnold
Keeping it in
K & S CORPORATION (KSC)
K&S Corporation this week announced a net proÞt after
tax of $18.7 million, an increase of 3.2% on the previous
year. Management reported seeing a solid recovery in the
demand for logistics and transport services.
Operating revenues for the year reached $454.3 million,
an increase of 3.2% on the previous year. This reàected a
very strong second half performance given that Þrst half
operating revenues were $217.4 million.
In January 2010 KSC acquired the busines s of PaciÞc
Tr a n sport (PaciÞc) which contributed in excess of $10.7
million to its second half revenue growth. PaciÞc is focused
on the Perth to Broome and Derby regions of Western
Australia, seen by many as a future growth area, given
the expansion in mining activity in both the Pilbara region
and the North-West Shelf oil & gas region. A fully franked
dividend of 7c was declared, and we believe that at current
levels, the stock is a buy.
Sharebrokers and Investment Advisers
Telephone (08) 8217 3900
Warning (General advice only): Past performance is not a reliable
indicator of future performance. The recommendation in this
advertisement is made without reference to its appropriateness to
your investment objectives, financial situation and particular needs.
Before acting on this general advice, you should discuss with your
investment adviser the appropriateness of this recommendation to
your own specific circumstances.
Electricity. We move it.
At ElectraNet, our priority is to ensure projects have
minimal social, economic and environmental impact
on the areas located around development.
ElectraNet prepares a Construction Environmental
Management Plan to ensure all potential effects are
identified and managed appropriately. Key issues are
likely to include traffic, noise and dust management
ElectraNet is conscious of the need for continued road
access and parking for local businesses and residents.
For example, in preparation for the Adelaide Central
Reinforcement (ACR) underground transmission line
installation, ElectraNet is carrying out excavation for soil
testing and confirmation of other underground services and
is working closely with Department of Transport, Energy and
Infrastructure, local councils and occupiers along the route
to minimise inconveniences from this work. ElectraNet will
continue to consult and liaise with relevant stakeholders to
minimise impacts to the community during the construction.
52-55 East Terrace, Rymill Park, Adelaide SA 5000
Ph: +61 8 8404 7966 Toll Free: 1800 243 853
Mobile Web: m.electranet.com.au
KKN ELEE 51530
Links Archive September 2nd 2010 September 6th 2010 Navigation Previous Page Next Page