Home' InDaily : August 6th 2010 Contents www.independentweekly.com.au
The Independent Weekly
August 6 - 12, 2010
people & places
The term "skilled migrants" is
often associated with miners,
engineers and high-end
scientists filling gaps in South
Australia s emerging industries.
But for Silvia Azmitia and
husband Raul, two marketing
professionals from El Salvador
it s a case of lifestyle and new
Silvia, 30, is the young face of
skilled migration and last week
showed why she s an asset to the
The Australian Interactive
Multimedia Industry Association
held a fun event "Digital
Makeover" at the Royal Institute
of Australia in Exchange Place.
Silvia and two locals who she
had never met took top honours
in the two-hour intensive test
of their skills. The contest
pitted teams of digital experts
(comprising creative, technical
and strategy) against each other
in a battle to develop a full digital
marketing strategy for a mystery
The target "client" was
Anthony Kittel from Redarc; a
manufacturer looking to launch
a range of products into the
consumer market, focused on the
four-wheel drive, caravan and
road tourer markets.
Silvia teamed with Kojo
Interactive s Tom Longo and Guy
Turner, winning top prize with
what Anthony Kittel says, was "a
pretty smart and clever proposal".
"They designed what they
called the Redarc Freedom Hub. It
was a website proposal that was a
virtual meeting place for Redarc s
customers who are spread right
around Australia," Mr Kittel said.
"The ideas these young people
came up with have given me a
huge amount of food for thought.
"It was interactive, innovative,
effective and very cheap for what
it could deliver.
"The event was a very interest-
For Silvia -- who was marketing
manager for Red Bull in El
Salvador -- it was a refreshing
"It was quite different to be able
to work with someone you don t
know. We are sort of competitors
in our field, but on that night we
were a team. You learn from that."
Silvia and Raul were attracted
to Australia by a federal govern-
ment skilled migration drive.
They have now been here for
three years and are very happy
with their decision to move.
"I love the people, the food, the
wine; it s a very good lifestyle."
Tom Longo, a web developer
and designer said he enjoyed
working with Silvia and Guy,
describing it as an "intense
"I d love to do it again.
"It was a really hectic two hours
and yet you learnt so much.
"It s a fresh take on what you
Business SA networking event at Wallmans Lawyers.
1 Ali Conte (OAMPS); Kristine Gador (Grace Records
Management) and Sue Gallpen (Grog on Wheels).
2 Sherrie Noble (Baker Young Stockbrokers) with
Pauline Deacon (Corporate Housing).
CEO Lunch with Dr Lynn Arnold AO, CEO of
Anglicare SA in the Minter Ellison Board room.
3 Dr Lynn Arnold AO (Anglicare SA); Jean Cannon
(Enviro Action) and Allen Bolaffi (AICC)
4 John MacPhail (Finlaysons); Sheridan Catt (Ceefa)
and Michael Elwood (Down Syndrome Society of SA).
5 Keith Gillard (IBM); Rob Frost (Subnet) and
Kathryn Hawkins (Masonic Homes).
AICC Business Lunch on 'The changing landscape
of sport in SA' at the Sebel Playford Hotel.
6 Nigel Smart (Excel Recruitment) and Mal Chia
(University of Adelaide).
7 Samantha Firth (Michels Warren); Melanie Reid
(SANFL) and Natasha Wade (Michels Warren).
8 Wayne Parham (DTED); Angie Lewis and Barry
Salter (both CITCSA).
as manager of
responsible for the further
development and implementa-
tion of the organisation s key
marketing and communications
strategies. Belinda has an
extensive background in sales and
marketing, in the entertainment,
franchising and retail industries.
This includes eight years
experience at Wendy s, Westfield
Adelaide-based public relations
firm Michels Warren has
appointed Anna Kenneally
(above right) as account co-
ordinator, while Michaela Hill
(above left) has been appointed
senior designer at ChinaShop,
the design division of Michels
Anna came to Michels Warren
after a stint in Texas where she
worked for a communications
company, providing high-profile
multinational technology firms
with public relations support.
Michaela brings 10 years
experience across the design,
advertising and print industries.
She has developed award-
winning creative concepts for
a number of previous clients,
particularly in the wine
SA Health has appointed Belinda
Moyes (right) as
officer of Country
SA Health s
tive, Dr Tony
Sherbon, said Ms
Moyes background as a proven
leader in health made her ideal for
Previously, Ms Moyes has been
the chief nurse of Victoria since
2000 and has chaired the National
Nursing and Nursing Education
Taskforce for two years from
to its board.
replace outgoing board members
Tom Phillips and Barbara
Ms Denley is currently the
director of Human Resources
and Risk Management at
She has previously held
various board positions in the
self-insurer sector of the
Ms Buddle is a member of the
board of the South Australian
Museum and a former chief
executive officer of the State
Board members Peter
Vaughan, Sandra De Poi, and
Jim Watson have been reap-
pointed for three-year terms from
The board s current chair,
Philip Bentley, has been
reappointed for a further two
years from the expiry of his
current term in August 2011.
From strangers to a winning team: Tom Longo with Guy Roberts and Silvia Azmitia.
Photo: Leah McQueen
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