Home' InDaily : May 14th 2010 Contents media & marketing
May 14 - 20, 2010
The Federal Government's pre-
election advertising blitz kicks off
next week with the first cab off
the rank a campaign promoting
the government's plans for health
Sources have confirmed the
advertising campaign -- the first
of 11 in the pipeline -- is booked for
next Thursday with a heavy media
budget behind it.
The arrival of block bookings
across the networks of 60-second ads
is being widely read by the media
industry as the Rudd Government's
The bookings by the
Commonwealth's media buying
agency, Universal McCann, follow
last month's report that the
government had warned television
networks to expect a large amount
of advertising activity.
At the time, the government
dismissed reports that $18 million
alone for TV was slated for May,
June and July, but media buyers are
sticking with that figure, describing
the level of bookings as "intense".
"There's a truckload of activity
coming through, that's for sure,"
said one media buyer who wished to
Several TV network sources
confirmed the high level of spending
will be sustained for the next few
weeks, apparently undermining
claims by the government that it was
going to keep a lid on ad spending.
Health Minister Nicola Roxon
and Finance Minister Lindsay
Tanner -- keeper of the advertising
purse strings -- failed to respond to
When it came to power in late 2007,
the government made a commit-
ment to depoliticise government
advertising and reduce its spending,
a promise it has kept to date. It
attacked the Howard government
for the profligate amounts of money
spent promoting forthcoming
John Stirton, research director of
polling company Nielsen, said with
recent failures such as the emissions
trading scheme foremost in people's
minds, voters might be struggling
to recall what the government had
achieved to date.
-- Julian Lee
Compiled by email@example.com. Sputnik manages Out of This World creative consultancy
As I sit in the lounge staring at the
growing pile of black and silver
boxes that surround the TV my
conundrum is simple: when should
I throw it all away?
The TV isn't that old -- 2004, flat
screen, HD ready, biggish etc.
It still works as well as the day we
The DVD player came with it and
sits below, waiting for commands
from one of our seven remote
The VCR still works well,
requiring only a small amount of
work as it dutifully records Big
Love, Spicks and Specks and any
Collingwood game other than grand
The digital set top box got a
workout when we first stacked that
one on the pile, albeit slightly to the
left and at an angle. We don't bother
much with it anymore.
Pay TV serves us well in the
sporting and news arena, although
I can now confirm that I have seen
enough of Seinfeld, Frasier and
all the other shows I missed when
living in Darwin in the '80s and '90s.
And the stereo gets as good a run
as the TV.
Attached to all this is a myriad
of thin wires and tall towers that
make up the surround sound home
We are using that less and less.
Having considered myself techni-
cally savvy ever since the days I
filmed and edited ¾-inch video tape
that was replayed from a machine
the size of a small apartment, I now
find myself over-awed by the next
And if I'm out of my depth,
then how are Mr and Mrs Average
When I worked in radio I
recorded, cut, edited and produced
everything from audio tapes and
cartridges to state-of-the-art digital
I can even program a VCR.
But what to do about TV/inter-
net/radio/news media convergence
is a major decision.
I accept that the capability exists
to run everything from a computer.
Every wish, every command
would be there before me on the
There's iQ, Tivo and more. But
I suspect that the next generation
device is just around the corner.
So, the longer I wait the better
system I will get.
And if I wait long enough, the
system I was going to get will
already be on the scrapheap.
We are also mindful that there's
not much point in tossing out
appliances that are in excellent
The GE food processor lasted 29
years, 14 changes of address and
a fall from a two-storey building
and it only got the boot because of
Many other appliances date from
the late '70s and early '80s.
And I do recall a mate in Darwin
who still thought his TV was OK
even though the channel changer
had to be operated with a set of
We're OK for the moment, thanks.
Gary Jaffer's column returns next
Our house was in grieving
last weekend. After a short
illness, our family's beloved
Cavalier King Charles, Thorn, went
to sleep for the final time as a lethal
dose of anaesthetic flowed into his
Thorn was a delightful dog that,
despite being scared of his own
shadow, would fearlessly tear down
the central corridor of my office
to bark at any visitor with the
temerity to press the doorbell.
With him around, no unattended
food was safe and laps were rarely
vacant. On our daily school drop-off
walks, he was always hailed by
name by a phalanx of fans.
So it was with many tears and tis-
sues that we farewelled him in our
back yard on Saturday afternoon,
knowing he was irreplaceable in
However, like many families, we
have plants to be dug up, curtains
to be chewed and half-eaten dinners
to be stolen, so over the next day, we
each secretly searched the news-
paper and the web for available
My sweet wife spotted what
seemed like an amazing offer
online: A pair of teacup Yorkie
terriers free to a good home because
the owner was moving into a small
apartment (which I thought was the
reason for breeding tiny terriers).
I dutifully registered our interest
by email to megan_lee01@yahoo.
com and 24 hours later received a
"Hello," began the unsigned
email. "I appreciate your willing-
ness to offer my puppies an ever
loving and caring home. I have
just two little babies left, one male
by name Billy and one female by
name Laura. My puppies are both
12 weeks old and are expected to be
5lbs when fully grown up making
them great tea cup size and also
gorgeous designer purse puppies."
This was followed by a series of
questions about the sort of home we
offered the puppies.
Although I answered this email,
my suspicion was stirred by its
anonymity and nosiness, so I
prodded Google about puppy scams
I learned there's a vibrant
industry in ripping off dog lovers
by offering them puppy purchases
that are too good to be true.
Grieving pet owners provide easy
prey for these scammers.
When the next email arrived,
it requested my name, contact
details and $170 for the transfer of
ownership, so they could speedily
ship the puppies from the central
African nation of Cameroon.
"Thanks for the offer," I responded,
"But I can't afford a supersonic jet to
deliver the puppies from Cameroon
to Australia in seven hours."
So the bottom line for pet lovers
looking for a new love on the web
is caveat emptor -- let the buyer
beware. A much better bet than
random pet ads is the RSPCA-
owned www.adoptapet.com.au site.
However the web does have its
place in pet ownership, like letting
me build a Remember Thorn tribute
website for our hairy little hero at
■ John Harris is managing director
of Impress Media Australia. Email
Cyberscams put the bite on doglovers' grief
Thorn the puppy.
In what is truly a global
effort, SA Visual
Effects Studio Resin
has just completed a
major TV commercial
with a German director
for an American client.
New York company The
Ebeling Group (TEG) and
director Leythum Abdel
from German studio
Black Mountain, Resin
produced one of three
spots for agency GSD&M
Idea City and their client
US air-conditioning giant
The other two spots
were handled by Oscar-
winning visual effects
company The Mill which
has offices in New York,
LA and London. Resin
creative director Grant
Lovering said working
on a project with such
a renowned company
was more than a little
off-putting. "It was a bit
intimidating to know
what we produced was
going to be compared
to what The Mill would
be delivering but we did
Adelaide proud," he said.
Director Leythum was
enthusiastic with his
praise, adding: "There's
a certain level of quality
that even the blind cannot
deny, and Resin achieved
"Apart from the results
of the greatest images
I had on my mind, and
in a class of their own,
the whole process of
co-operating with them
was just brilliant.
"Their deliveries were
always on time, and never
failed to impress. Their
level of dedication has
taken away the last of my
concerns about working
so remotely. I consider
this spot to be the finest so
far on my reel."
Lovering said: "This
is a pretty big coup for
us. Being able to win
something like this from
a big city like New York
where there are heaps
of studios that already
do this stuff is pretty
awesome for a small outfit
It seems our local design studios
aren't the only ones proving
themselves on a global level with
even our design students making an
When UNESCO sent out the
brief to create a poster for 2010,
the International Year of the
Rapprochement of Cultures, a
staggering 1187 designers from
82 countries had a crack at answer-
Along with 40 of their classmates,
graphic design students Sam
Larsen from Croydon Campus and
Scott Jobson from O'Halloran Hill
Campus were among those who
worked on the brief.
Larsen and Jobson's designs both
reached finalist status and received
an honorable mention from the
Their posters will now be printed
and exhibited with the other 48
finalists at the UNESCO headquar-
ters in Paris, France, this month.
Jobson said studying at TAFE
SA had allowed him to grow as a
"Working with passionate and
enthusiastic lecturers and
students drives me to work harder,"
"This project has brought
positive energy from the TAFE
SA design community and I am
honored to receive this recogni-
Cool ad for Resin
Locals hit the global stage
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