Home' InDaily : April 23rd 2010 Contents media & marketing
April 23 - 29, 2010
Have you ever experienced
the feeling of witnessing
something quite profound?
Every now and then something
happens and you see what is
happening and suddenly realise
what you are seeing is so remote
from what you would expect that
it shifts your paradigm.
Well, a strange thing happened
last Friday and it wasn t just the
earthquake, although the quake
was certainly the catalyst. We
had three of our five younger
generation at home that night
and all were awake at the time of
the seismic event.
Our house is double-storey and
the kids were all housed upstairs
and were all shaken about a bit
it seems, with doors swinging
and wardrobes opening. They
rushed downstairs to find out
if their parents knew anything
about what happened and, given I
was asleep and my wife had very
little to offer, they all went back
upstairs and immediately hit the
internet -- Facebook to be precise
and began dialogue about the
earthquake with their friends.
I m told that in a short time
there was a specific Adelaide
earthquake Facebook page set up
and all our crew became friends
there and then. Within half an
hour of the quake this site had
something like 2000 friends
and by Saturday afternoon that
figure had grown to 6000.
The interesting thing in all this
is that I was fascinated that my
teenage children went to Facebook
for their information regarding
what I would call a "news event".
The question immediately arose
as to where I would have gone for
information if I d been awake and
no doubt it would have been TV
or radio. Given that many of the
radio stations are unmanned or
simply with a technician at the
station that may not have been
ideal so naturally a talk station
would be the way to go.
I m sure I would have made it
to the internet at some stage and
probably searched for a news site,
probably one of the more popular
ones. But Facebook -- no way!
That s not news it is just gossip.
But, there it was. My
children all went immediately
to Facebook and were content to
stay there chatting with friends
and joining a non-personal
Facebook page as a friend,
making comments to people they
don t know about something
they all experienced but have no
"official" word about.
Can this be the future of
news, relegated to an internet
chat room? Is this all the news
information a younger gen-
eration is seeking, just a friendly
chat with others about what has
happened? Will younger people
continue to see Facebook as a first
port of call?
Who knows? But one thing is
sure, the experience last Friday
has made me look even harder at
the whole area of news delivery,
paid-for content and the future of
journalism. A big paradigm shift
■ Gary Jaffer is GM of OMD
While using Windows today
is as thrilling as chewing
white bread, it once held the
excitement of an Easter egg.
When Windows 95 was seen as a
giant leap in the future -- circa the
Apple Mac of 1984 -- it contained a
hidden programming trick, dubbed
an "Easter egg".
To find it, you created a new folder
on the desktop, named it "and now,
the moment you ve all been waiting
for", right clicked the folder and
renamed it "we proudly present
for your viewing pleasure", then
renamed it again "The Microsoft
Windows 95 Product Team!"
Upon opening the folder, the
names of Windows 95 programmers
credits were paraded across the
OK, I admit it s not quite an A-List
invitation to the Festival Centre, but
it s fun if your charisma quotient
makes the boys on Big Bang Theory
look like Barack Obama.
The upside of being on the outside
is spending quality time with my
computer to discover the secrets of
Windows keyboard shortcuts
descend from the text-based MS-DOS
software -- which was itself spawned
from the cutely-named QDOS (Quick
and Dirty Operating System).
Shortcuts -- such as hitting Ctrl + P
to print a document -- avoided the
need to type arcane DOS commands
to execute common functions. They
are still useful by making cumber-
some menu selections redundant.
The power keys for shortcuts
are the Ctrl, Alt, Tab and Windows
keys, which you hold down with a
combination of other keys.
Common shortcuts include
Ctrl + C to copy a highlighted word
or phrase, Ctrl + V to paste the
copied text and Ctrl + X to excise it
from the document.
A personal favourite is Ctrl + Z,
which undoes the previous com-
mand -- particularly useful after
inadvertently deleting the text of an
entire article. Conversely, the redo
command is Ctrl + Y.
To select all items in the current
window, press Ctrl + A.
Shortcuts also solve one of the
banes of using Windows, which
is when you have a bunch of open
Windows and want to locate either
the desktop or a specific program.
Pressing the Windows key + D
minimises all open windows to
reveal the desktop.
You can move between open
applications by holding down the Alt
key and repeatedly hitting the Tab
key until you reach the application
If you like the idea of keyboard
shortcuts, there are plenty more
in Windows -- many of them
program-specific -- so look them up
by pressing F1 to summon Help and
then type "keyboard shortcuts" in
the dialogue box. You can also create
your own keyboard shortcuts.
However, if you prefer Easter eggs
and you re unlucky enough to still
use Excel 97, use Google to learn how
to unlock the flight simulator hidden
in this program.
■ John Harris is managing director
of Impress Media Australia. Email
Discovering the hidden secrets of Windows
East End based design studio
sector7g has added a number of
high-profile brands to its portfolio
including the Asthma Foundation
of Australia. The studio has been
commissioned to develop a national
brand identity for the organisation
as well as a visual identity for the
Asthma Friendly campaign.
Creative director Nic Eldridge
said the studio was also pleased
to pick up a project for Japanese
company Niseko Powder Connection.
"They provide visitors to Niseko with
accommodation and travel services
for their ski holiday and we ve been
commissioned to redevelop their
brand identity for an international
With the influx of extra work,
they have also hired a new designer
with Wil Morgan joining the team
this week. Morgan was previously
with ChinaShop Design, the design
division of PR company Michels
Warren, and before that Working
Images which, coincidentally, share
studio space with sector7g.
At last week s only
Awards, kwp! picked
up the "Could You Possibly
Take Any Longer To Make
An Ad Award" for their
effort for the Clipsal 500
which took months to
complete. So they were quick
to point out an ad they ve
just made which they say
was produced in record time.
After seeing a story on
A Current Affair with a
man impersonating his
neighbour s enthusiastic
dogs, the creative team went
into overdrive, presenting
an idea to their client Ultra
Tune and getting it made
and on air in just a few days.
Ray Graham, or "The
Psycho Dog Man" as he is
known to the several million
or so people around the
globe who have watched
his dog impersonation on
YouTube, is the star of the
show. Only this time, he s
demonstrating how his
car sounds -- which is, not
surprisingly, not unlike the
neighbour s dogs.
"My art director Dale
McGuinness and I saw the
clip from A Current Affair
and thought it looked a bit
like an Ultra Tune ad," kwp!
copywriter David Ormston
said explaining the genesis
of the ad. "So we thought,
'why not try to get him for
an ad? We saw the clip on
Wednesday, on Thursday
we went to the client with
half an idea of what we were
going to do and he said 'go
for it . We edited Saturday
morning and it was on air
Sunday during the footy."
Ormston said it was the
fastest TV ad he s ever worked
on from conception to finish,
but the speed of production
wasn t the only challenge
they faced. Apparently the
owner of the dogs showed up
during the shoot and made
his displeasure at the whole
situation felt in no uncertain
terms. For now at least, "The
Psycho Dog Man", and now
Ultra Tune, are enjoying their
15 minutes of fame.
Every dog has its day
Compiled by email@example.com. Sputnik manages Out of This World creative consultancy
The second Almost Annual AdTown
Awards were held last week with a
number of prestigious, and a few
slightly dubious, awards given out
on the night to some noteworthy
work from the past 12 months.
AdTown creator and host of the
awards Sputnik explained: "If the
Adelaide Advertising and Design
Club Awards are the Oscars of
advertising here in SA, the AdTown
Awards are more like the MTV
Awards. We do like to recognise good
work, but it s also a bit of fun and a
nice reminder not to take what we do
too seriously. We re not saving lives
here, are we? We re making ads,
even if sometimes we do make ads
that help save lives."
The often less-than-seriously
named categories are created
specifically to acknowledge certain
pieces of work, and while Sputnik
concedes the usual award-winning
suspects usually get a mention, it s
also a chance for some of the less
familiar agencies and faces to get in
on the action.
Clemenger picked up a few
mostly serious awards for their work
on Motor Accident Commission
with other winners including The
People's Republic of Animation
receiving The Oh My God We
Almost Won an Oscar Award for
their animated short The Cat
Piano -- which did indeed go close to
winning an Oscar.
In one of the more dubiously
named categories, JAM was
acknowledged with The Best Use of
a Chair on a Tennis Court. At Night
Award for their TV ad for Adelaide
Casino which featured, yes, you
guessed it, a chair on a tennis court
The Awards were followed by an
exclusive and Australia-first screen-
ing of the ad industry documentary
Art&Copy direct from New York,
which played to a close to sell-out
crowd at the Mercury Cinema.
■ For a full list of the winners who
all picked up a coveted AdTown
snow dome, visit AdTown.com.au
Completely barking: Dog man Ray Graham is the star of a new Ultra Tune TV commercial.
Not your average awards
JAM was acknowledged with The Best Use of a Chair on a Tennis Court Award
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