Home' InDaily : April 9th 2010 Contents April 9 - 15, 2010
24 media & marketing
After news of long-serving GM
Peter Grzesch s departure last
week, Adcorp have revealed
their new business strategy.
According to recently installed
COO Matthew Mellor, staff were
told weeks ago, but they delayed
releasing details of the changes
while the news about TMP shutting
up shop settled.
"We re now letting our clients
know about the improvements
and the feedback is very positive"
The changes consist of engaging
top talent in senior roles across
key service delivery areas of
education, property and retail, and
Commenting on the changes,
and no doubt giving an insight
into Grzesch s departure, Mellor
explained: "Our structure enables
clients to access the best creative,
media and client service talent
across Australia and New Zealand
and delivers along lines of
service and regions as opposed
to traditionally state-based,
general management-driven agency
Apple s Easter Saturday launch
of its widely hyped iPad provoked
responses ranging from the remark-
able to the ridiculous.
News.com.au reported that
Australian Apple fans last week
flew to New York to get their hands
on the device that Apple CEO Steve
Jobs dubbed "magical".
Also in the Big Apple, hardy New
Yorkers began camping on Fifth
Avenue, outside the Manhattan
AppleStore on Good Friday, before
the iPad went on sale at 9am
On the opposite side of the US, a
storm erupted in a tea cup after a
website reported that Apple s "other
Steve" -- the company s co-founder,
Steve Wozniak -- got his hands on
an iPad two hours before its official
Although the report has been
denied, it makes you wonder how
well Woz is getting on with his
former garage buddy if he could
only beat the herd by a couple of
Korean carmaker Hyundai is
also reportedly planning to give
away an iPad with its US$50,000
Equus luxury sedan. The device
will be pre-loaded with a digital
version of the Equus manual and
an iPad app to make it easy for
drivers to book and track service
In case you re wondering what
all the fuss is about, the iPad is
currently at the front of the field in
the contest for the hottest technol-
ogy toy of 2010.
Retailers, customers and competi-
tors are watching demand for the
hand-held digital display device to
see if it repeats the phenomenal
success that Apple achieved with its
iPhone in 2007 and the iPod at the
start of the decade.
Some reports claim that as many
as 700,000 iPads were sold over the
weekend, the sort of fast start that
would make sales projections of 7.1
million units in 2010 -- doubling to
14.4 million next year -- eminently
Announced in January, the iPad
has a 9.7-inch, LED-backlit display.
At 1.27cm thick and weighing just
680g, the iPad lets users browse the
web, use email, view photos, watch
videos, run iPad and iPhone apps,
listen to music, play games and read
With a claimed 10-hour battery
life, the iPad comes in two ranges:
One communicates via WiFi local
area networks; the other also uses
3G data networks operated by
mobile phone companies.
In the US, the price of the iPad
ranges from $US499 for the 16
gigabyte WiFi-only model to $US829
for the 64GB 3G model.
Despite the US ballyhoo,
Australians without the return
airfare to New York will need to
wait until later this month for its
release in this country. No prices are
available yet, although it s expected
to cost from $649-$699.
If you re keen to get your hands
on an iPad early without the
Frequent Flyer points, hundreds of
the devices are already for sale on
■ John Harris is managing director
of Impress Media Australia. Email
You can sing happy birthday to your
grandchild, video it yourself, email
it to their home on the other side of
the world and they can see it in high
Welcome to the rapidly changing
concept of the tyranny of distance.
I had the pleasure of catching up
this week with the Australian and
New Zealand PR manager for Cisco
Systems, Linda Horiuchi.
Cisco are world leaders in
internet-based networking and have
just rolled out TelePresence 3010
where people meet via video, but do
so using life-size plasma screens.
You can read the business story
on p12, but the meeting was a
real eye opener as to just how far
technology has come.
Linda was on a working holiday
and had with her a FlipVideo.
It s a mobile phone-sized video
camera that comes with a flip out
As we sat down for a quick
sandwich at the coffee shop, Linda
showed how easily you can record
a video of where you are or of
yourself or whatever -- and then
immediately email it from your
Using its own software, the file
is compressed and sent to a cloud
computer where the file is accessed
by the email recipient.
The technology makes the once
revolutionary Skype look clunky.
For the last year or so I ve used
Skype to stay in visual and audio con-
tact with my grandchildren who live
in remote north-west Queensland on
Barkly Downs Station.
The images are scratchy, grainy
and the link often drops out.
It s also hard to hold the attention
of a seven-year-old and four-year-
olds for too long.
But the FlipVideo provides
The concept of a quick weekly "hi
and have you seen how much the
chooks have grown" video appeals
as a great way to be seen regularly
by the ones you love.
The possibilities are enormous.
Imagine your daughter on an
overseas holiday and she sends you
a quick video of where she is, what
she s doing and how much money
Students who have been part
of an international exchange can
stay in touch with their overseas
connections with regular video
What stands out here though is
that this simple, fast device is being
seen as a normal part of communi-
cation by young people.
Their concept of networks will
have no geographic borders.
They expect to see live video of
what their friends and family are
doing regardless of where they
No doubt they will watch such
vision on their iPad or iPhone.
The changes to how we do
business will also be enormous.
And media reporting will also
become even more intense and
Imagine this week s leadership
vote for the Libs at parliament
house; the vote announcement
would have been filmed and
available online within minutes.
Just last week our InDaily team
scooped the story on Adelaide
City Council s $2000 street art
being erased by the council s
anti-graffiti workers. The stuff up
was online, with video just after it
What this means for com-
munications and social protocols
in an unknown. This is beyond
anything we ever imagined.
■ Gary Jaffer is on leave. His column
returns next week.
Mind-blowing video technology
Adcorp reveals all
Compiled by email@example.com. Sputnik manages Out of This World creative consultancy
While some high-profile companies
including Artline and Google
carried out their own April Fools
pranks nationally, here in SA it
was our very own AdTown that had
industry tongues wagging.
Just days after winning The
President s Award at the AADC
Awards, AdTown s own Sputnik
issued a heartfelt email explaining
AdTown would be no more. The
emails rushed in so thick and fast,
the outpouring of emotion actually
had creator Sputnik feeling guilty to
have pulled such a prank.
Even The Independent Weekly
publisher Paul Hamra placed a
slightly suspicious call stating "Tell
me it isn t true!"
Needless to say when all was
revealed at noon, a few slightly less
complimentary emails were received.
The Solar Energy category certainly
seems to be hotting up with another
account appointing a new agency
here in South Australia. Hot on
the heels of Solar Shop Australia
appointing Clemenger, LA
Advertising has picked up the ZEN
Home Energy Systems account.
"ZEN Home Energy Systems has
created Australia s first branded
and packaged Solar Home Energy
System. They have developed
standards of installation way above
the industry standards and are
now the preferred system provider
for many of South Australia s,
Victoria s and New South Wales
Local Governments," LA Business
Development Strategist Paul Rogers
The agency has already launched
a campaign promoting the
company s unique "Blue Energy"
product with a TV ad currently
airing here in SA and set to run in
Of the win, Rogers said: "We re
proud to be associated with one
of Australia s fastest growing
companies. A company with a clear
commitment to the environment
providing a product that actually
makes money for whoever adopts
their technology. It s a win-win for
the consumer and the planet!"
With the local footy season
now under way, the SANFL
has produced a new campaign
through Spirit Films to get
supporters on board.
"The campaign aims to
kick off the SANFL supporter
interest in the upcoming season
and is a creative call to action
to continue to support SANFL
football. Spirit Films has
produced a fantastic TVC which
will effectively capture the
attention of our target market,"
Amanda Hank of SANFL said.
The TVC takes the audience
from the change room to the
field with an emotive visual
montage using tribal artwork
that creeps across a selection of
the SANFL s most photogenic
Director Chris Houghton
used visual effects by Richard
Coburn to transform the
stadium into a hallowed
"The end goal was to promote
the feeling of battle, of legends
in the making about to take to
the field and play bloody hard,"
The ad features body painting
by local artist Emma Hack and
a rich soundscape created by
Martyn Zub of Oasis.
Who's the fool?
Sprinkling some April foolery
Footy tribes are calling
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