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The Independent Weekly
February 19 - 25, 2010
The Independent Weekly is a South Australian owned and operated newspaper, taking an independent view of local news, issues, business, sport and culture for all South Australians.
Printed by Rural Press Printing, Adelaide Rd, Murray Bridge, for the publisher.
Publication Date: February 19, 2010. Recommended and maximum price only.
Tel (08) 8224 1600
Fax (08) 8224 1650
Published by: Solstice Media Ltd, Suite 4, Cinema Place, Adelaide, SA, 5000 (off Vaughan Place).
GPO Box 114, Adelaide, South Australia 5001. ABN 63105598187
Newsroom fax (08) 8224 1660
HOME DELIVERY CALL 8224 1600 news
business news 15-16, 31
people & places 28-29
media & marketing 30
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Kate Elmes George Aldridge : Liz Smelt Business editor Business: Kate Nash : Melissa Mack, Farrin Foster, Danielle Forsyth editorial@
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After 50 years of throwing par-
ties the Adelaide Fringe should
be very good at it, and tonight
the Fringe opening includes a
parade, concert, street perform-
ances and a samba troupe.
This year the Fringe will
push for everything to be bigger
and better, because this year it
turns 50. After unveiling eight
12m-tall inflatable astronauts
around the city on Wednesday
and announcing a record-
breaking 100,000 tickets already
pre-sold to a record-breaking
705 shows, it would seem things
are on track.
But Fringe intends to break
records tonight as well. Crowd
numbers are expected to reach
80,000 and the number of people
marching in the parade will
pass 1500. Twenty-five floats
crafted by community groups
with the help of an artistic
team will be paraded through
the city in a display of colour,
art and organisational genius.
■ For more about the Fringe
Parade and festival reviews, see
agency Mediaedge:cia (MEC)
has been signed up as the
State Government s master
media agency in a deal
estimated to be worth around
The London and New
York-based agency, with
around 4500 employees in 84
countries, boasts global
billings of more than $US18 bil-
lion. Its key clients include
Macy s, AT&T and Campbell s
The company has its
Australian offices in Sydney
Current contractor Starcom
is understood to have retained
some government work, but its
expected staff numbers will be
Starcom s contract expires
on June 30 this year.
Parents and GPs have been
warned to be alert for cases of
whooping cough in immunised
children as research reveals the
vaccine may no longer protect
against all strains of the disease.
Research from the University
of New South Wales found two of
the four most prevalent strains of
whooping cough had undergone
significant genetic changes and had
increased in frequency.
One of the study s authors,
Associate Professor Ruiting Lan,
said the genetic changes could be
connected to a rise in the number of
whooping cough cases nationally,
although further research was
"GPs need to be aware that
(illnesses) could potentially be
whooping cough, even if the child
has been vaccinated. Parents, too,"
Mr Lan admitted better surveil-
lance and waning immunity could
also be factors in the increasing
number of diagnoses.
The vaccine for whooping cough
does not offer long-term protection,
with some medical experts believ-
ing the vaccine protection lasts only
around 10 years.
"Health authorities need
to put more resources into
that and increase awareness," Mr
"It would have an immediate
effect (on the number of cases) if
more people get immunised and get
Mr Lan said the research,
published in this month s Emerging
Infections Diseases Journal, had
bigger implications, requiring more
research into the effectiveness of
"I think the next thing we need to
do is really do the study to get the
definitive proof that the vaccine is
ineffective," he said.
"Then we will have to make
Adelaide mother Shari Clerke,
immunising six-month-old daugh-
ter Lily Stevens on Tuesday, said
she was alarmed by the research.
"Of course it s concerning. If
you are having a vaccination for a
reason, you would expect it to do
what it s supposed to do," she said.
"(But) I think you should get it
checked out either way. There is
only so many fail-safes you can put
At the free monthly immunisa-
tion clinic run by Eastern Health,
registered nurse Bec Haysman said
it was still important parents kept
up with the prescribed vaccination
"If all people are immunised we
have what we call herd immunity.
By protecting your own children
you are protecting other children,"
Coughing through the whoops
Government strikes new media deal
Fringe frocks up for 50th
Minister John Hill and Fringe
director Christie Anthoney with
the giant astronauts in Victoria
need to put more
resources into that
[the vaccine] and
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Audio recordings, images and video
selection of recent events are available
via the Hawke Centre website, Facebook
Plains to Plate public forum -- 10 February
The Big Water Debate -- 11 February
From the Dreaming:
Emerging -- Converging -- Progressing
on until 22 February.
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