Home' InDaily : November 13th 2009 Contents 19
Creek, Pooley and Waterton are apparently
names to look out for.
And on the international stage, the
Tamar Ridge Kayena Vineyard Botrytis
Riesling 2006 this year won the trophy for
Best Australian Wine over £10 at the 2009
Decanter World Wine Awards. Winemaker
Andrew Pirie believes that botrytis wines
are the Australian wine industry's great
undiscovered secret---at least for now. He
points to the Tamar Valley's characteristic
summer humidity as being conducive to
natural botrytis infections, which are vital
for producing traditional European-style
dessert wines. Another Tamar producer, Josef
Chromy's 2007 Botrytis Riesling was chosen
as the Best Wine of Competition at this
year's Sydney International Wine Competition.
As successful as sparkling and sweet
wines may be, Pinot Noir remains the
Tasmanian wine industry's major
attraction. Tasmanian Pinots always draw
crowds at shows, and with an enviable
international reputation they are also now
frequently chosen to represent Australia's
finest at international tastings. Tasmania
takes Pinot Noir very seriously, and a $1.8
million research project (featuring a
$900,000 AusIndustry grant) dedicated to
various aspects of cool climate Pinot Noir
production is now underway. The project
outcomes are expected in 2011.
Tasmanian wine sales used to struggle
with being so far from the major markets,
but this year that problem was solved when
a group of Tasmanian winemakers took to
the road for Tasmania Unbottled 2009.
Over 30 of the island's top and emerging
wine companies held tastings and
masterclasses in Melbourne, Sydney and
Brisbane throughout August this year,
making Unbottled the largest ever
Tasmanian wine showcase, featuring
over 130 award-winning and new 2009
vintage releases. Visitors to both the trade
and consumer events had the opportunity
to taste world class sparkling wines and
Pinot Noirs, aromatic Sauvignon Blancs,
Riesling and other still wines, as well as
This major promotional initiative was
initiated by Wine Industry Tasmania (WIT)
to spearhead the Tasmanian wine sector's
bid for growth in the mainland market.
Online registration for the events ensured
that visitors could make the most of
opportunities to meet the winemakers,
discuss the wines and discover wines from
producers making their mainland debut.
"We'll be taking Tasmania Unbottled to
the Eastern Seaboard again next year, so
that's to Sydney, Melbourne and Brisbane.
We certainly hope to increase the profile
and momentum of the event based on
experience to date. There's no question
that both the trade and the public are
really keen to seek out Tasmanian wine, so
we hope to be a big part of that going
forward," says Wine Industry Tasmania
executive officer Stuart Nettlefold.
"As part of our strategic plan, we are
currently doing some very specific brand
work on the Tasmanian wine brand. We're
evolving a wine brand to identify the key
attributes of Tasmanian wine, and we're
working very closely with Brand Tasmania
so that it ties in with what they're doing.
We're really drilling down to look at the
specific drivers and attributes and the next
step in the process will be to develop a
marketing plan that rides off our brand
work," Stuart continues.
"In setting our three year strategic plan,
one of our key strategies was to work on a
wine brand strategy. We're now mid-way
through our strategic plan so we're
addressing that part now. I think it's really
important, particularly with what Wine
Australia's doing with regionality. We see a
lot of possibilities for Tasmania---being an
island State gives us the opportunity to
create a real identity."
Cool Coal River Valley
In contrast to the warm Australian
mainland, the wine regions of Tasmania's
south share many characteristics of
climate and latitude with European
regions, producing premium cool climate
wines akin to those of France and Germany.
Nocton Park Vineyard was established in
2000 in Richmond's Coal River Valley in
Tasmanian's southeastern wine region. The
long, warm, sunny autumns contribute to
the area being recognised as a premium
quality grape and wine producing area.
Wines from the valley continue to win
trophies and medals in every major wine
show in the country. The guiding
philosophy at Nocton Park has been one
of quality and consistency for the fine wines.
"Our vineyard, planted on the northeast
facing slopes of the property takes full
advantage of the critical climate factors
such as rainfall, temperature, humidity and
sunshine hours," says Jerry Adler of Nocton
Park. "The black cracking Jurassic
Dolomite clay soils on the vineyard, so
typical of the Coal River Valley, contribute
to the development of flavour profile of
Nocton Park's wines."
All Nocton Park wines are crafted from
quality grapes grown in the estate
vineyards. The winemaking team produces
wines of differing styles depending on
requirements, mapping out a plan for the
wines from the vineyard through to final
production. The winemakers regularly visit
the vineyards during the ripening stages to
ensure that the grapes are picked at
Pinot Noir, Chardonnay, Sauvignon
Blanc and Merlot are sold domestically
and exported under the Nocton Park label.
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