Home' InDaily : November 6th 2009 Contents AICD EVENTS
"The Upside of the Downturn"
Growth in the Australian economy has slowed and
the outlook for the market is at its most bearish in
recent memory. It is for this reason that being a
director of an organisation demands constant
vigilance and the ability to ask searching questions.
This is particularly true in times of economic
challenge, the likes of which we have not seen since
the late 1980's. What are the issues directors need to
consider in the current economic environment?
Session 1 --
25 November 2009
Directing in Challenging Times
Session 2 --
11 March 2010
Romancing the Bank
Session 3 --
20 May 2010
Family Board Governance
Directing in Challenging Times
Major Annual Sponsor
4.30pm to 7.00pm - Briefing
7.00pm to 7.30pm - Drinks & Canapés
Attend all 3 briefings and save!
Please contact Megan Galpin
on 1300 783 566 or
if you would like to register.
November 6 - 12, 2009
Imagine your life story on a wine
label. At dinner parties in New
York the world's high fliers are
talking about The Expatriate's
story, one that begins in South
It's a story told in the intricate
design of the label on the US$65 bot-
tles of The Expatriate, a McLaren
The woman who inspired the
name and the label design is
sixth-generation McLaren Vale
winemaker Corrina Wright.
Local design firm Tucker
Creative has won three inter-
national awards for the label,
including a US based International
to make a
and its int
McLaren Vale winemaker which
were personally written in her own
diary," he said.
"We chose to create imagery that
represented the travels, the heritage
and the personal story."
So, what's the story; who is
Corrina Wright and what made her
journey such an inspiration for the
Wright, mother of seven-year-old
Mia, is a sixth-generation member
of the Oliver family who settled
in McLaren Vale in 1841. She now
lives on the original Seaview Road
The first cottage the Oliver's built
features on The Expatriate label, as
does some family art; but more on
the label's secrets later.
e won a schol-
making at one
e young Aussie
rself in a new
he same time
s made for
ul and lonely
ife as an
cause it was
l of people
m all around
My first profes-
n, told me the
ays will be the
people who I meet around the world
in this business for the rest of my
life. He was saying 'soak it all in'
and he was right.
"It was a good opportunity and
California was great, but life as an
expat does have its drawbacks.
"When you come from a place like
McLaren Vale, I think you have to
go away to realise just how good it is
"I hated US food. Everything
was sweet or tasted of cinnamon,
I missed home and I even missed
my best friend's wedding. On that
weekend I spent a lot of time on the
phone and a lot of time on the bed
Committed to the Californian
vintage, Wright had no choice but to
miss her best friend's wedding. She
wrote a letter that still stands as a
strong bond between the two great
mates a decade later, and is one
of the inspirations for the award-
The label has the overall look of
a letter, but it is richly stained with
other parts of Wright's life.
First there is the Golden Gate
"When I was living at Davis, I
often crossed over to San Francisco
which meant going over the world-
famous bridge. It's awe-inspiring,"
Second is the cottage -- it's the
same one visitors to Oliver's
Taranga winery at McLaren Vale
see as the cellar door and it was
built in the 1850s by the family's
first generation, William and
Next is the red stamp; it's a
piece of art done by Wright's
grandmother and discovered in an
A Peacock feather across the label
is another chapter in this story.
"I spent a bit of time living in
Mildura and the peacocks there are
quite common. It's a reminder of
that time," she said.
A butterfly is another piece of
family art and the odd wine stain,
McLaren Vale post mark and
handwritten words add pieces to the
"They are all little bits of me, my
family, my region and my country,"
In another nice touch, the wines
sell in a carton that resembles a
battered old suitcase.
So what's it like to see your life on
a wine label?
Wright said she's touched by it all
"It's good because it's personal, it
makes it real. Especially in the US
where so much of what people see
day to day is not real," she said.
old Medal for "superb
abel looks like a travel
omplete with pictures,
s and stamps," said Tucker
s Jody Tucker.
sign was the joint work
t and Tucker who, as win-
Like her ancestors,
Wright is a travelle r.
In the late 1990s, she
arship to study winem
of the world's top win
Davis University, Cali
In her early 20s, the
d designer, joined forces
abel that said everything
wine, its maker, its region
aid he wanted to
m being a
ncept, Corrina recalled
of wine education
nd her travels as a
A life is
in a label
McLaren Vale winemaker Corrina Wright inspired the label of The Expatriate shiraz.
Photo: Kate Elmes
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